Florence Oates
Editorial & Communications Specialist​​
+33 762869824
Paris, France
About Me.
I'm a content strategist specialised in events and digital communications.
Bringing over 6 years of experience crafting powerful narratives and storytelling, I help organisations amplify their impact through writing, community building, and both online and in-person events. My focus is on high-impact climate and sustainability projects, and turning technical or complex concepts into actionable narratives.
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Experience.
2025-present
Freelance
Editorial Consultant & Communications Specialist
Delivering tailored services to founders and organisations, crafting compelling narratives and strengthening their presence across corporate, investor, and public audiences. Specialised in content strategy, thought leadership, and event curation, with a focus on high-impact climate initiatives.
2019-2024
Hello Tomorrow
Senior Editorial & Communications Specialist
Advancing the Hello Tomorrow brand with content and communication strategies, increasing online following by 300%. Responsible for the bi-monthly general newsletter and segmented newsletters for corporate innovators, media relations, editing and producing an editorial line of content. Assisting in event programs, identifying key speakers and topics in energy & climate.
2018-2019
Kettlegreen Communications
Communications Assistant
Formulating tailor-made communications strategies for clients in the healthcare and travel sectors, establishing an engaging and consistent editorial line and writing weekly blog articles.
2017-2019 (intermittent)
Plural Strategy
Consultant
Multiple missions gathering client feedback and producing global KPI reports, for example for Greenpower regarding a renewable energy conference in Mexico: MIREC.
2014-2015
FluentU
Writer
Writing weekly blogs for a foreign-language learning site, highlighting innovative ways to improve in a new language.
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Services.
Copywriting & Content Creation
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Crafting compelling content for websites, blogs, emails and social media.
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Brand storytelling to communicate core values and establish authority.
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​Leveraging expertise in sustainability and climate, conducting in-depth research on other topics as required.
Event Curation & Promotion
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Event program curation and speaker management for online and physical events.
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Developing tailored marketing plans and promotional materials to maximize event attendance.
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Coordinating logistics, and follow-up for seamless and impactful experiences.
Communications Strategy
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Designing communication plans aligned with business goals and audience needs.
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Implementing content marketing and SEO strategies to drive brand awareness & lead generation.
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Executing campaigns across digital platforms, utilizing data-driven insights to optimize performance.
Public Relations
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Building and maintaining relationships with media and influencers to amplify a company’s activities.
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Crafting impactful press releases, media kits, and public statements.
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Developing and executing crisis communication strategies to protect company reputation.
Education.
2021-2023
University of London (SOAS)​
MSc Global Energy & Climate Policy​
2015-2019
University of East Anglia (UEA)​
BA Modern Languages
(Double Honours: French & Spanish)