Florence Oates
Communications Specialist​​
+33 762869824
Paris, France
About Me.
I work with mission-driven teams to develop authentic and impactful communications strategies.
My expertise lies in developing compelling content and storytelling, with a specialist focus on climate and sustainability. Whether you're looking to craft a powerful narrative, build a loyal community, amplify your impact, or create events that grow your audience, let's work together to lay a solid foundation for your company.
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Experience.
2019-2024
Hello Tomorrow
Senior Editorial & Communications Specialist
Advancing the Hello Tomorrow brand with content and communication strategies, increasing online following by 300%. Responsible for the bi-monthly general newsletter and segmented newsletters for corporate innovators, media relations, editing and producing an editorial line of content. Assisting in event programs, identifying key speakers and topics in energy & climate.
2018-2019
Kettlegreen Communications
Communications Assistant
Formulating tailor-made communications strategies for clients in the healthcare and travel sectors, establishing an engaging and consistent editorial line and writing weekly blog articles.
2017-2019 (intermittent)
Plural Strategy
Consultant
Multiple missions gathering client feedback and producing global KPI reports, for example for Greenpower regarding a renewable energy conference in Mexico: MIREC.
2014-2015
FluentU
Writer
Writing weekly blogs for a foreign-language learning site, highlighting innovative ways to improve in a new language.
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Services.
Copywriting & Content Creation
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Crafting compelling content for websites, blogs, emails and social media.
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Brand storytelling to communicate core values and establish authority.
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​Leveraging expertise in sustainability and climate, and conducting in-depth research on other topics as required.
Event Marketing & Promotion
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Developing tailored marketing plans for online and physical events to maximize attendance and engagement.
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Developing promotional materials and outreach strategies that align with event goals.
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Coordinating marketing, logistics, and follow-up for seamless and impactful experiences.
Communications Strategy
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Designing communication plans aligned with business goals and audience needs.
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Implementing content marketing and SEO strategies to drive brand awareness & lead generation.
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Executing campaigns across digital platforms, utilizing data-driven insights to optimize performance.
Public Relations
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Building and maintaining relationships with media and influencers to amplify a company’s activities.
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Crafting impactful press releases, media kits, and public statements.
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Developing and executing crisis communication strategies to protect company reputation.
Education.
2021-2023
University of London (SOAS)​
MSc Global Energy & Climate Policy​
2015-2019
University of East Anglia (UEA)​
BA Modern Languages
(Double Honours: French & Spanish)